SHOPEE KEYWORD RESEARCH

Shopee Keyword Research: Market Size, Competition and Top Products

Type a product keyword and find out how big that market is on Shopee Vietnam, who is winning it, and whether there is still room for a newcomer.

Each analysis uses 1 credit; the same one again within 24 hours is free. Results open in your dashboard (free account).

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Contents
  1. Market research for Shopee, one keyword at a time
  2. A worked example: "kem chống nắng" (sunscreen)
  3. How to read the scores
  4. A practical workflow
  5. What the numbers can and cannot tell you
  6. Access and usage
  7. Frequently asked questions

Market research for Shopee, one keyword at a time

Whether you are a seller deciding what to stock or an affiliate picking a niche, the questions are the same: is anyone buying, how many people are already selling, and what do buyers pay? This tool collects the Shopee products that match your keyword and turns them into a single market snapshot.

  • Size: number of matching products and shops.
  • Demand: units sold and revenue over the last 30 days, plus all-time sales and revenue.
  • Pricing: average, minimum and maximum price, with a price-range filter for your own segment.
  • Commissions: average and highest affiliate commission in the niche.
  • Competition: a label based on market concentration (HHI) and the top shops by revenue.
  • Top 100 products: price, units sold and revenue in 30 days, growth, commission rate and rating. Sort any column and export to CSV.

A worked example: "kem chống nắng" (sunscreen)

When this page was written, the Vietnamese keyword for sunscreen returned about 20,667 products from 4,700 shops, roughly 36,900 units sold in 30 days, around 16.9 billion VND in 30-day revenue and an opportunity score of 41/100. These figures move every day, so treat them as an illustration. The reading: a large, crowded market that is not locked up by a handful of sellers.

How to read the scores

Opportunity score

Scored 0–100, higher means easier to enter. It blends revenue per product, how evenly sales are spread across shops, the share of listings that actually sell and the number of competitors. It is designed for comparing keywords against each other, not as a forecast of your own sales.

Competition label

Built from the Herfindahl–Hirschman Index. If a few shops take most of the revenue, the market is concentrated and price wars are hard to win. If revenue is spread thin across many shops, good listings and photos can still break through.

Growth

Growth compares the last 7 days' sales pace with the 30-day pace, so you can spot products picking up speed or fading.

A practical workflow

  1. Shortlist several related keywords, for example broad terms plus variants by type or feature.
  2. In the dashboard, compare up to 10 keywords side by side in a single search and keep the ones with the best scores.
  3. Open each one, filter to your target price band and study the top shops.
  4. Check the leaders' pricing with Shopee Price History before you set your own price.
  5. Affiliates can move on to the Shopee Affiliate Product Finder to shortlist products worth promoting.

For listing copy, add the phrases people search on the open web with Keyword Suggest.

What the numbers can and cannot tell you

All figures are estimates built from the Shopee products our marketplace data source has collected, not the entire marketplace. 30-day figures only include products with enough history, and total sales are under-counted. Use them to compare niches and spot direction, not as official reporting.

Access and usage

Sign in to run an analysis. Each analysis uses one credit from your plan, and repeating the same query within 24 hours is free. Free plans see only the first rows of each table.

Frequently asked questions

How accurate are the Shopee sales and revenue figures?

They are estimates based on the Shopee products our data source has collected, not the whole marketplace. 30-day figures only cover products with enough history and total sales are under-counted, so they work best for comparing keywords.

What is a good opportunity score?

There is no fixed threshold. The score is relative: among the keywords you are considering, a higher score usually means an easier market to enter. Weigh it against price range, top shops and your own sourcing.

How many credits does one analysis use?

One credit per keyword analysis. Running the same keyword again within 24 hours is free. Free plans see only the first rows of the results.

Can I compare several keywords at once?

Yes. After signing in, the dashboard lets you compare up to 10 keywords side by side in one search.

Is this tool affiliated with Shopee?

No. Keywordplanner.vn is an independent tool and is not affiliated with, sponsored or endorsed by Shopee.

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