Shopper language, straight from the search bar
People search Amazon with their wallet already open. Its autocomplete reflects that: suggestions are packed with sizes, materials, colors, quantities and who the product is for. Those details are exactly what you need to write a listing that matches how buyers search.
This tool reads suggestions from the amazon.com marketplace, so it reflects US shoppers and works best with English product keywords. It suits private-label sellers, handmade and print-on-demand shops, and brands writing product pages for an English-speaking market.
How the tool builds your list
Your seed is sent to Amazon's autocomplete on its own, with each letter a–z appended, and with question prefixes. The suggestions are merged and de-duplicated into up to about 300 ideas. Every idea is then matched to Google search data: average monthly search volume, a 12- or 24-month trend, low and high CPC, competition (0–100) and KD (5–99).
One important note: Amazon does not publish its search volume. The volume you see is Google's, used as a demand signal for the product. A phrase with solid Google demand and plenty of Amazon suggestions around it is usually a product people actively shop for.
From seed to listing: an example
Say you sell cutting boards. Enter "bamboo cutting board" with United States and English selected. In the results, look for modifiers that keep coming back:
- Features: "with juice groove", "with handle", "extra large".
- Bundles: "set of 3", "with stand".
- Recipients and occasions: "personalized", "gift for mom", "housewarming".
Each cluster tells you something buyers care about and maps naturally to part of your listing.
Where each keyword belongs
Title
Lead with the highest-demand phrase, followed by the one or two attributes that matter most. Keep it readable; shoppers skim titles on mobile.
Bullet points
Give each bullet one benefit and work in one secondary phrase, such as "dishwasher safe" or "non-slip feet". "For…" suggestions reveal use cases worth a bullet of their own.
Description and backend search terms
Synonyms, alternate spellings and leftover variants can go in the description or your seller account's hidden search term field, without cluttering the visible copy.
Using the metrics to prioritize
High CPC usually means a profitable category with many advertisers, so expect stiffer competition. The trend line helps with inventory planning: gift and holiday products often start climbing in October. KD is our estimate based on ad competition, keyword length and search volume, not backlinks; it is most useful when you also sell through your own website.
Filter by length to isolate long, specific phrases, which often convert better. To check bids for a large batch, use the CPC Checker, and for more variations try the Long-Tail Keyword Generator. Export everything to Excel or CSV when you are ready to write.
Getting started
Create a free account with Google or a Gmail sign-in link; no credit card needed. Free accounts get 10 credits a day and see full data for the first 5 results. Paid plans: Lite $2/month (1,000 credits), Starter $9/month (10,000), Pro $19/month (25,000). Compare plans on the pricing page.
Frequently asked questions
Does the search volume come from Amazon?
No. Amazon does not publish search volume. We show average monthly Google search volume as a signal of overall demand for the product.
Which Amazon marketplace do the suggestions come from?
Amazon.com, so the suggestions reflect US shoppers. You can still choose another country to see Google search volume for that market.
How many keywords should go in an Amazon title?
One main phrase near the start plus the most important attributes. Spread secondary phrases across bullet points and the description so the title stays easy to read.
Can I use Amazon keywords for my own online store?
Yes. Buyer-intent phrases from Amazon work well on category and product pages of your own site, especially when you sell to English-speaking customers.
Why do non-English seeds return few results?
Shoppers on amazon.com search almost entirely in English, so autocomplete has little to suggest for other languages. Translate your product name the way US buyers would describe it.